Main CasesPrivate fashion show of collection United Colors of Benetton

Private fashion show of collection United Colors of Benetton

United Colors of Benetton is an Italian international brand of apparel and accessories.

Objective: to organize the first show in Russia of a new line of clothing of the United Colors of Benetton at Usachevsky market.
  • 25 models were selected for the event
  • 10 professional stylists
  • 89 visitors

In December our agency organized a show of the United Colors of Benetton new collection on the Usachevsky market. During live casting, we picked up 20 female and 5 male catwalk models. The creation of images for the models  10 stylists were involved to create model images at all stages of the project from rehearsals to the final performance.

We selected models and conducted rehearsals

We organized a live casting for 50 people, and together with the United Colors of Benneton representative, we selected 20 female models and 5 male models to work at the project. Models of different appearance and age, but corresponding to the required parameters took part in the show (girls: height 175 sm, Russian size 42; guys: height 180-185 sm, Russian size 48).

One day before the event we conducted a final full-dress rehearsal with all the invited models, lighting and sound equipment, dress fitting and others.

We carried out a show for the new clothes assortment.

On December, 6th we held the first-ever United Colors of Benetton show in Russia. Besides models for the presentation of the new collection, we invited 10 professional stylists who created the image of the models before the show and supported during 6 hours of the event.

Our models walked between multi-colored rows with fruits and vegetables, demonstrating a new bright spring-summer collection of clothes for women, men and children. More than 85 people attended the events, including Ruslan Malich, General Director of United Colors of Benneton, Russia.


Let's discuss your project

Provide contact details and attach a brief

Your name*
Your phone or e-mail*